When Leah Miller reached out to me about updating her brand photos, I knew right away this was going to be a fun one. Leah is the Fractional CFO behind Firmly Profits, where she helps law firms across the country get a real handle on their numbers.
Here’s the thing: Leah is incredible at what she does. But like so many business owners I work with, her photos weren’t keeping up with her. She works with high-end law firm clients all over the U.S., and she needed a brand photography experience that would help her show up as the confident, credible expert she is — on her website, on LinkedIn, and in all other marketing materials.
The Goal Behind the Session
Before we ever picked up a camera, Leah and I sat down and talked strategy. That’s how I approach every branding photoshoot. The photos should actually work for your business, not just look nice. For Leah, that meant images that could:
- Represent her expertise and professionalism at the level her clients expect
- Help potential clients instantly understand what a Fractional CFO does and how she can help their firm
- Show her personality, so people feel like they know her before they ever hop on a call
- Double as a podcast cover image and speaker headshots for the growing number of speaking opportunities coming her way
That’s the magic of a strategically planned photoshoot — every image has a job to do.
Inside Leah’s Firmly Profits Brand Photoshoot
We kicked things off at Leah’s office in downtown Brooksville, where we captured a full mix of imagery: polished headshots, branded stock photos she can use across her website and marketing, and lifestyle and action shots of her in her element — reviewing P&Ls, working at her desk, and even recording a virtual podcast episode. Those in-action shots are some of my favorites because they show exactly what it looks like to work with her.
From there, we headed out to a couple of locations in downtown Brooksville to round out the session. We grabbed outdoor headshots, some walking and action shots to bring in movement and energy, and full-body images in front of the historic courthouse giving Leah a great variety of backdrops that still feel true to her brand.
By the end of the session, Leah walked away with a full library of images she can pull from for months: website photos, LinkedIn content, podcast covers, speaker one-sheets, and social media posts that actually sound and look like her.
Why Strategic Branding Photos Matter for Fractional CFOs (and Every Expert-Level Business Owner)
If you’re a consultant, CFO, attorney, or any kind of expert-based business owner, your photos are often the first impression a potential client gets long before they ever talk to you. If your images don’t match the level of expertise you bring to the table, it creates a disconnect. Leah recognized that gap and did something about it, and now her brand visuals finally match the caliber of work she delivers to her law firm clients.
Let’s Create Your Brand Story Together
I’m Elena, the photographer and content strategist behind B&E Photography, based in Brooksville, Florida. I serve business owners throughout Brandon, Clearwater, St. Pete, Tampa, Spring Hill, and Central Florida. (I also travel throughout the U.S.)
If you’re an established business owner who’s ready for photos and content that finally feel like you — professional, personality-packed, and strategically planned to actually grow your business — I’d love to work with you.
